Everest reimagines iconic mountain in major rebrand to ‘underwrite opportunity’ overseas

Bermuda-based international reinsurer  Everest Re Group has a new, refreshed brand identity and logo that it says reflects its positioning and commitment to “underwrite opportunity” worldwide.

The transformation comes on the heels of the company’s recent expansion of its primary insurance operations in Europe with the official opening of two new branches in Paris, France and Düsseldorf, Germany. Everest Re plans will continue to advance its international expansion plans, with a third European branch opening in Madrid, Spain this year, which follows its recent growth in Chile and Singapore.

Everest’s new visual identity is designed to “mirror the diversity of its stakeholders and the digital-first world”, while the logo features a modernised “E,” a nod to the company’s legacy mountain imagery, which is symbolic of its more than 50-year of history, the company said in a statement.

“From the reimagined mountain to the digitally optimised logo and design system, our refreshed brand honours Everest’s core values, growth, and strong performance in a contemporary reflection of who we are, where we are headed, and our mission to provide protection and opportunity in an increasingly complex risk environment,” said Juan Andrade (Pictured), president and chief executive officer of Everest.

“Never before has the work we do been more consequential, making this the perfect moment to unveil our brand evolution,” continued Andrade. “It comes at a pivotal time for our company and stakeholders as Everest continues to diversify and progress as a top performing investor and customer platform in the P&C market.

“We are expanding our primary insurance business to benefit more people and places worldwide, while simultaneously building on our position as a preeminent global reinsurance leader and preferred partner. Our ability to consistently deliver outstanding service and unmatched risk solutions, coupled with our strong, inclusive culture sets Everest apart. While modeling risk is the core of our business, humanity is the spirit that drives it. We are proud of how our refreshed brand brings this powerful value proposition to life.”

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