AFL Insurance Brokers names Bines as new UK CEO; plans expansion in North America

Lloyd's broker AFL Insurance Brokers has appointed Jonathan Bines as the new chief executive officer (CEO) of UK, and unveiled its plans to expand business in North America.

Bines, currently AFL chief commercial officer, will take on the role that will see him lead the company’s wholesale and retail operations, supported by corporate director Mike Almond and chief financial officer Chris Gagg and the rest of the global leadership team.

Bines' appointment on 1st June will take place ahead of the launch of a new AFL platform in North America, which is planned for later this year.

AFL co-founder and current CEO Bob Finch will relocate to the US, becoming CEO of AFL North America, an operation which will support the creation of new independent managing general agency (MGA) businesses, and new product lines.

AFL chairman Toby Esser said: “Since joining AFL, Jonathan has quickly built a reputation for delivery. His promotion to UK CEO is a reflection of his focus on outstanding service for AFL’s clients and partners, keen eye for commercial opportunities, and commitment to operational excellence – attributes which will be invaluable going forwards. Jonathan will continue to play a key role in meeting AFL UK’s goals, as we continue to build our talented team and grow our retail and wholesale broking business.

"At the same time, we see excellent opportunities in North American markets, particularly through MGA operations, and AFL plans to expand its presence significantly in this space.”

AFL CEO Bob Finch added: "We see building our presence in North America as a natural evolution for AFL as we look to increase the flow of long term business into London. We enjoy strong relationships throughout the US and Canada and this expansion is the strongest signal of intent and commitment we could make to those markets, and our partners and friends over there. It’s an incredibly exciting prospect, for both myself and AFL, and I am very much looking forward to leading this drive.”

Bines commented: "I am delighted to be taking up the role of UK CEO to further drive and enhance our operations in London and Manchester, and now that the company also has a tremendous opportunity to grow further and diversify on the international stage I look forward to working with Toby, Bob and the rest of the global team.”