The CEI Group launches new mobile safety solution for fleet drivers

Fleet industry driver safety specialist The CEI Group (CEI) has launched a driver engagement mobile safety solution, DriverCare CoPilot. The aim is to help drivers self-manage their risk.

DriverCare CoPilot is available to fleets using an app download to a driver's smartphone, with driving trend data available to managers via a web portal. Drivers are scored on certain behaviours including phone distractions, speeding, harsh acceleration, hard braking, and more.

Within minutes of a completed trip, drivers receive scores for overall performance and each measured behaviour and can review their trip on an interactive map. Drivers see where they rank in their team, and in the fleet overall. With a DriverCare training supplement, drivers are assigned remedial training and receive individual coaching when their scores fall below a certain threshold.

Brian Kinniry (pictured left), CEI's director of product management, says the science behind the product brings driver safety to a new level.

"The technology platform we built DriverCare CoPilot on first stemmed from scientific research at MIT,” he said. “Our platform leverages data from billions of recorded miles which identified a causal link between certain unsafe driving behaviours and crashes. Our technology's accuracy and flexibility are why the platform is the most highly rated app of its kind in the market today."

He added: "The transparency to the driver, and the engagement tools in DriverCare CoPilot proactively addresses driver risk. Combined with DriverCare Risk Manager, fleets now have a complete picture of risk assessment, and a closed-loop solution that supports their objectives for a collision- and injury-free safety culture."

CEI President, Terry Winslow (pictured right), calls DriverCare CoPilot a "game changer."

"CEI's mission is to get our clients' drivers home safely every day,” he said. "The beauty of this solution is how it creates awareness for the driver so they can self-manage their areas of risk, and they do. They become aware of exactly how they are behaving on the roads, and the results are sometimes eye-opening. They also know they'll be compared to their peers and, when that competitive nature kicks in, drivers correct their behaviours to get better scores.

"Reducing the behaviours that cause crashes has wider implications than simply avoiding accidents. The ripple effect an accident has on your team, organisation, and community, goes right to the heart of an organisation's impact on ESG (Environmental, Social and Governance). Secondly, by reducing crash frequency you can elongate the vehicle's lifecycle, helping your fleet navigate the uncertainty presented by the current microchip shortage."

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