Prudential Vietnam and SeABank establish exclusive bancassurance partnership

Prudential Vietnam, a subsidiary of Prudential, and Southeast Asia Commercial Joint Stock Bank (SeABank) have entered into an exclusive bancassurance partnership with a 20-year term. Prudential Vietnam will also become the preferred life insurance provider to BRG Group Joint Stock Company (BRG Group), a conglomerate in Vietnam with approximately 10 million customers. The partnership is expected to be effective from April 2020.

SeABank is a fast-growing bank in Vietnam with approximately 1.2 million customers and almost 170 branches. It has adopted an ecosystem strategy, bringing together a number of market leaders to leverage their respective strengths and customer access, including BRG Group and others in the telecommunications, postal and retail segments.

This strategy is underpinned by a digital-convergence approach that aims to transform customer journeys and deliver a compelling suite of innovative products and services for the customers of its ecosystem partners.

Prudential Vietnam serves over 1.5 million customers and has a nationwide footprint, with more than 360 sales offices across 63 provinces.

Prudential Vietnam and SeABank have a shared focus on helping local consumers achieve their financial and protection goals. Under this partnership, consumers will be provided with a comprehensive range of customer-centric life insurance solutions, delivered via a suite of digital tools to enrich the customer experience. The partnership builds on Prudential's strategy of enhancing its reach in Asia where there is growing demand for health, protection and wealth management products and is fully aligned with SeABank's customer-centric philosophy and digitally-enabled approach.

Nic Nicandrou, chief executive of Prudential Corporation Asia, said, "Vietnam is an important market for Prudential with a compelling long term growth outlook. Our partnership with SeABank is fully aligned with our mission of helping individuals and families in Vietnam build better lives and a financially secure future and we are excited by its growth prospects."

Clive Baker, chief executive officer of Prudential Vietnam, said: "Bancassurance has been a key driver of our recent growth in the country and we are delighted to partner with SeABank. The combination of SeABank's rapidly growing customer base and our proven distribution expertise will deliver a leading bancassurance franchise in Vietnam. We will continue to invest in our partnership network, alongside our well established and successful agency force."

Le Thu Thuy, chief executive officer of SeABank, said: "This partnership enables us to offer our growing customer base access to Prudential Vietnam's market-leading and innovative product suite. It is a clear demonstration of our commitment to fulfilling the evolving savings and protection needs of our customers and we look forward to collaborating closely with Prudential Vietnam to deliver a superior customer experience."