UK insurtech Cytora expands leadership team

UK-based insurtech firm Cytora, a provider of AI-powered solutions for the commercial insurance industry, has expanded its executive team to accelerate its growth and drive market positioning. The company has hired Max Pepe as chief marketing officer, responsible for leading the company into...

...its next phase of growth and will play a central role in defining the company’s market position and category. He will oversee overall marketing strategy at Cytora including brand, growth, product marketing, communications, digital and events.

Pepe joins Cytora from Ogury, a global adtech company, where he led and grew the corporate marketing function. Prior to this he founded REBELHEAD to help companies find product category differentiation. He has also held senior marketing roles at Mozoo and AdinCube.

“Max is a highly accomplished and creative marketing leader, whose success with hyper-growth startups makes him a great addition to our team,” said Richard Hartley, CEO, Cytora. “He has a proven ability to create and shape category leadership for market defining technology firms and we're excited about Max's role in Cytora's next phase of its growth.”

Pepe commented: "Innovation is no longer a choice in insurance - it's a necessity, because insurance companies of the future are being built today. Cytora is solving the biggest problems facing commercial insurance companies today, as they seek to deepen their relevance and unlock growth in a world undergoing fundamental technology shifts. I couldn't be more excited to join such an intelligent team, on such a purpose-driven quest to transform the world of commercial insurance."