Two out, two in as Lemonade refreshes its board

Lemonade, the artificial intelligence and behavioral economics-powered insurance company, has elected two new members to its board of directors.

Irina Novoselsky and Silvija Martincevic take their seats on the board, replacing Haim Sadger and Tom Hutton, who stepped down after serving on the board since Lemonade’s early days.

Novoselsky is currently the chief executive officer and member of the board of CareerBuilder, a global talent acquisition media and software-as-a-service business. She previously served as the president of Novitex Enterprise Solutions, a technology outsourcing business, and as an investment professional at Apollo Global Management in the private equity group. She has also worked at Morgan Stanley covering mergers and acquisitions.

Martincevic is the chief commercial officer of Affirm, a payments technology company, where she is responsible for commercial, partnership and marketing strategy. From 2011 to 2018 she served in a variety of leadership positions at Groupon, including chief operating officer and chief marketing officer across Europe, Asia and Australia. Silvija also spent a decade in the investment management industry, founding her own company focused on socially-responsible equity investments.

Novoselsky said: “I’ve focused much of my career leveraging disruptive technologies to create better customer experiences. Lemonade’s frictionless user experience and modern business model challenging the status quo is a natural alignment.”

Martincevic added: “I am a firm believer that companies can have a mission and product that prioritise the consumer while yielding strong business results, and Lemonade is a prime example.”

In addition to the new appointments, Lemonade’s current board comprises Lemonade co-founders Daniel Schreiber and Shai Wininger; Joel Cutler, co-founder and managing director at General Catalyst Partners; Michael Eisenberg, partner at Aleph; Shu Nyatta, managing partner at Softbank Group International; and Caryn Seidman-Becker, chairman and chief executive officer at CLEAR.

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