Swiss Re’s iptiQ and IKEA partner on home insurance

Swiss Re’s iptiQ, a digital platform and white-label insurance provider, and home furnishing retailer IKEA, have launched of HEMSÄKER, a home insurance offering which aims to provide easily accessible protection at an affordable price.

Swiss Re said that HEMSÄKER, which can be purchased online via the IKEA website, was created to extend home insurance to more people and in turn increase their financial resilience. It is initially available in Switzerland and Singapore.

In creating the offering, iptiQ and IKEA conducted extensive testing to develop a digital customer journey that is easy to navigate and uses simple, everyday terms to ensure customers know exactly what they are covered for.

HEMSÄKER, which combines the Swedish words for "home" and "secure", is embedded in IKEA’s offering, while iptiQ provides the insurance proposition and is responsible for managing all related customer touchpoints.

The offering is tailored to the specific markets – in Switzerland customers can choose to modify their level of coverage so that they only pay for what they need. HEMSÄKER can be purchased online via the IKEA website and can be cancelled at any time with next day effect.

Andreas Schertzinger, CEO iptiQ EMEA P&C, said: “We are thrilled to be partnering with IKEA to offer HEMSÄKER to consumers – a tailored home insurance that can be purchased with a few clicks using any digital device. By combining our state-of-the-art digital platform iptiQ with IKEA’s customer access, we provide peace of mind to more people – and help them get back on their feet quickly after an incident.”

Jessica Anderen, CEO IKEA Switzerland: “Our vision is to help people create a better everyday life. Every year, we visit many people at home to better understand what is important to them and two topics keep coming up: security and privacy. Both are essential for people to feel comfortable in their homes. With HEMSÄKER, we are proud to offer home insurance for the first time, thanks to our insurance partner iptiQ. HEMSÄKER uses easy-to-understand everyday language and can be purchased in a matter of minutes.”