Sedgwick appoints international head of marketing in growth push

Technology-driven risk solutions provider Sedgwick has appointed Zoë Kay as its international head of marketing.

Kay has over 18 years of insurance sector experience in global marketing, with a strong focus on branding, campaign management, strategic planning and marketing tactics.

In her new role, Kay will be responsible for overseeing Sedgwick’s international marketing initiatives and developing and executing effective marketing and communications strategies that drive growth for the company. She will also develop programmes that align with Sedgwick’s business plans, growth priorities, global brand guidelines and regional marketing communications strategies.

“Zoë joins us at a key stage in Sedgwick’s international development to help us grow our global business with strategic marketing,” said Eric Malterre, Sedgwick’s international chief client officer. “I am confident she will excel in her new role and enhance our international presence so we can meet our market goals.”

Kay said: “It is an exciting time for Sedgwick as the company continues expanding globally. I very much look forward to embarking on this new role and to working with our executives and international marketing and communications team to build strategic and innovative marketing campaigns that will enhance and strengthen the Sedgwick brand.”

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