New London representative for Guernsey Finance after COVID-19 break

Guernsey Finance has appointed a new UK representative to help expand its services and identify opportunities in the London market.

The company has re-established a permanent presence in London with the appointment of Jo Kitcat (pictured). Guernsey Finance has had a presence in London since 2018 with the exception of the Covid-19 pandemic.

Kitcat will be responsible for expanding Guernsey’s range of activities in the City of London, and ultimately throughout the UK, identifying opportunities for Guernsey financial services businesses.

His role will be to promote awareness of Guernsey’s finance offering, educate about the island’s financial services, and connect London professionals with Guernsey practitioners.

Kitcat has more than 20 years of experience in financial services, primarily in business development roles. He has been responsible for building business relationships in various regions including the UK, Switzerland, USA and Asia, and also for developing business with global financial Institutions, particularly from an asset management perspective. He was most recently a managing director at BNY Mellon in London.

“Jo has great experience in business development across several markets and we look forward to his contribution sharing the story of Guernsey’s world-class financial services industry, particularly in a key market such as London,” such Guernsey Finance chief executive officer Rupert Pleasant.

“We always had plans to fill this role again, but with so much taking place online during the pandemic, it made sense to wait until life was beginning to get back to normal so that we could fully utilise the face-to-face element of business development, so now is the right time,” he added.

Jo commented: “I am very excited to become part of the WE ARE GUERNSEY team and look forward to representing the agency in the UK. Guernsey is quite clearly a leading financial centre and I am delighted to be involved in helping to continue building relationships.”