New female-centric MGA launches in Australia

Stella Insurance, a new digital managing general agent (MGA) targeting the automotive insurance market has launched in Australia.

The MGA has launched on a new London-based digital insurance operating platform Aventus.

It will provide female-centric motor insurance in Australia, with the product underwritten by specialist re/insurer QBE.

Sam White, the founder of Stella Insurance, said the MGA is committed to supporting local, female-focused businesses, with a percentage of premiums used to help fund the next generation of female founded businesses.

White is the CEO of Pukka Insure, as well as founder and CEO of Freedom Services Group and insurance services provider Action365.

Peter Goodman, CEO and founder of Aventus, said: “Stella is a shining example of what being customer-centric means. How many insurance companies’ quote and bind websites are connected to their CRM and Policy Administration systems within their call centres? Virtually none of them, which is why you have to wait so long whilst they rekey your information.

"With Aventus, Stella keeps the customer at the very centre throughout the process, from the API data-driven quick quote through to the Insurance CRM. The phone number is instantly recognised, for example, pulling through the customer record, saving time, and enabling the insurance agents to answer queries. It means seamless service that raises customer satisfaction with every interaction.”

White commented: “Modern insurance experiences are more than just a pretty website, they have to seamlessly follow the customer journey from start to finish. The Aventus Operating System delivers this approach perfectly. I’m really passionate about improving the customer experience in motor, and with Stella, we feel like we have really started with a blank sheet to use all of our collective learning to get this right. Aventus gives Stella flexibility and agility not available with legacy solutions. We bought not just into a platform but the ecosystem approach.”