Marsh taps IBM talent to drive digital transformation

Broker Marsh has hired Tamara Simpkins Franklin as chief digital, data, and analytics officer from IBM.

In her role, Franklin will be responsible for designing and implementing digital technologies and enhancing the use of data and analytics to transform how Marsh supports and serves clients. Based in New York, she will report to John Doyle, president & CEO of Marsh.

Franklin joins from IBM where she was most recently vice president of media and entertainment solutions, North America. Marsh said she has more than 25 years of experience leading digital transformations and defining strategies for large multinational organisations, including Scripps, Time Warner, and Motorola.

“More than ever, our clients are looking to use the power of digital solutions to help them manage a rapidly-changing risk and insurance landscape, especially in light of the Covid-19 global pandemic," said Doyle. "With her extensive experience driving digital transformation and developing digitally-enabled client solutions, Tamara will help us achieve our goal of further digitizing the client experience.”

Franklin commented: “Marsh’s commitment to giving clients access to advanced digital technology has greatly impressed me. I look forward to working with its talented team to use Marsh’s substantial data and analytics capabilities to further build on its market-leading solutions.”