LV= replaces chief executive with Bupa boss and former AXA COO

UK personal lines insurer Liverpool Victoria Financial Services (LV=) has appointed a new chief executive officer (CEO) from Bupa to replace Mark Hartigan, who is leaving the business at the end of the month.

David Hynam will be its incoming chief executive, subject to regulatory approval.

Hynam brings to LV= extensive executive experience in the UK insurance sector, including as chief executive officer of Bupa’s UK and global markets, UK CEO of Friends Life and chief operating officer of AXA. He has 30 years’ experience in retail financial services.

Hynam began his career at Barclays in 1992 working in a variety of roles before becoming chief operating officer at Barclays’ Offshore business. He joined AXA UK in 2001 in a senior operations role, ultimately overseeing operations for the UK and Ireland. He moved to Bupa UK in 2014 and led the transformation agenda for the UK business as well as running the Health Clinics division, before becoming CEO of its UK and Global markets, which included all the UK businesses and international health insurance.

Hartigan has decided to step down as chief executive after two years in an interim role and will be leaving the business.

Simon Moore, LV= chair, said: “In securing the services of David Hynam, LV= has acquired a truly market-leading chief executive. He is the ideal candidate to help LV= continue to build a strong and sustainable future as a mutual life and pensions business and that our mutual values thrive for the benefit of our members.”

Hynam said: “LV= is both a trusted brand and a company with a fantastic purpose. I am excited to be part of the future growth of LV= and look forward to driving opportunities, whilst meeting challenges head on. My priorities will be to work with the team at LV= to deliver a true mutual culture, realise LV=’s huge distribution potential and drive business performance so that we deliver the best possible outcomes for our members, advisers and colleagues.”

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