LV= appoints Jon Mansley as sales and marketing director

LV= General Insurance (LV= GI), a personal lines insurers in the UK, has appointed Jon Mansley to the newly created role of sales and marketing director.

He will take on his new role on with immediate effect, reporting to Heather Smith, managing director of the LV= GI Direct business. As part of his new role, Mansley will be responsible for bringing together the marketing and distribution strategies and delivery models. His new role will also see him take responsibility for the well-known ‘dum dee dee dum’ adverts that have become synonymous with LV= for over 12 years.

Mansley joined LV= GI in 2016 and over the past three years has been responsible for managing the digital transformation of the business, which has included integrating digital capabilities into the customer experience journey. Prior to LV=, he worked at Aviva where amongst his many roles he led TV and brand management.

Smith said: “I’m really pleased to have appointed Jon as our new Sales and Marketing Director. Jon has over 20 years’ experience in financial services marketing across banking, insurance and investments and has built a strong reputation as a commercially-minded leader. In the time he’s been with LV= GI, he’s done a fantastic job of transforming our digital and data capabilities, elevating us to amongst the digital leaders for our sector. Our brand, and what it represents, is something we’re extremely proud of and I have every confidence that Jon will continue to drive increasing value from our marketing spend in a very crowded market place.”

Liverpool Victoria General Insurance Group Limited (LVGIG) is an LV= branded strategic partnership between LV= and Allianz Holdings Plc, following the sale of a 49% stake in LV=’s General insurance business on 28th December 2017, creating one of the largest personal insurers in the UK with around £1.6 billion annual premium income and serving over 5 million customers.

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