London Market launches campaign to tell its story

The London Market Group (LMG) has launched a campaign to promote London as the world’s insurance hub. It is aiming to provide buyers with a clear case for coming to London for solutions to the risks they face.

The campaign aims to present London’s credentials as the market for insuring risks and, should disaster strike, getting clients back on their feet as swiftly as possible.

Andrew Horton, CEO of Beazley and sponsor of the promotional workstream, said: “The London insurance market has played an essential role in enabling people to realise their ambitions for centuries, but we have not always articulated the benefits of doing business in London as clearly as we might. With increasing international competition, we need to tell our story.

“It’s a story worth telling. We have something here that is truly unique. Only London can seamlessly bring together the breadth of expertise and depth of resource needed to address the universe of risks that today’s decision-makers are facing.

“This launch is designed to energise and enthuse the 52,000 people who work for London Market businesses. They are the market’s best ambassadors and we want them to feel pride in working in this unique place and be equipped to tell London’s story confidently and consistently. In 2018, we will aim to take the campaign further afield,” Horton concluded.

Get the latest re/insurance news sent to your inbox every day -  Sign up to our free email newsletters

Other stories from the Baden-Baden Day Three newsletter

HIM losses will be capital event for some syndicates but Lloyd’s steady on cat

Scale of Q3 cat losses could be the biggest ever insured cat event

Russia’s national reinsurer makes its mark in year one

Cat losses and the role of local knowledge

RPA more disruptive in re/insurance than ‘useless’ blockchain

Volatility drives demand for quota shares

Global post-loss rate hikes expected

2017 nat cats show value of objective event data

Cat bonds key to closing protection gap

Know your exposures before you talk price

Losses may signal end of soft market

Nat cat losses are an opportunity to prove resilience

Growth of cyber offerings a hot topic

Qatar Re to cash in on US rate recovery

German motor market needs readjusting

Recent cat losses could make ILS collateral more attractive

Soft market still a concern for renewals

Reinsurers must protect their margins

Disposal of legacy business can increase efficiency

Rate hikes unlikely: Caribbean cat facility

P&C execs bullish on pricing following record cat losses

E+S Rück forecasts growth in Germany

Cyber risk modelling gets an upgrade

Regulations pose challenges for insurtech innovation

Don't miss our insurtech email newsletter - sign up today