16 March 2018Insurance

Liberty Specialty creates new senior role for Xchanging exec

Liberty Specialty Markets (LSM), part of Liberty Mutual Insurance, has appointed Paula Wilson to the newly-created role of head of marketing.

Wilson joins from Xchanging, a DXC Technology Company, where she was global marketing director responsible for marketing software and services to the insurance sector.

Prior to this role, she was communications and marketing director for XL Group, subsequently XL Catlin. She began her career in financial services marketing and communications with roles at NatWest Markets and Deutsche Asset Management.

In her new role, Wilson will be responsible for marketing to LSM’s clients and the insurance market and for other external communications. She will be tasked to shape LSM’s marketing and external communications strategy while leading the function.

Tim Knight, LSM’s head of strategy, marketing and communication, said: “Liberty Specialty Markets is investing in our relationships with our key partners, clients and the wider business community. We have a powerful story to tell founded on our mutuality and our unique perspective on the insurance market. In Paula, we’ve found someone with the experience, knowledge and strategic thinking to tell that story in a compelling manner. She will be a valuable asset to our organisation.”

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