Insurtech Confused.com appoints first COO to lead product strategy

UK-based insurtech Confused.com, a digital marketplace for car insurance, has appointed Stephen Dukes as its first chief operating officer (COO) to lead product strategy and enhance customer experience.

Dukes will also oversee the strategic partnerships with UK insurers and be responsible for the company’s data insights.

He joins the company from Commuter Club where he was interim CEO. He has also held senior roles at Dollar Financial and Wonga where he was responsible for company growth and product strategy.

“As consumers our expectations are becoming even higher and our technology is becoming even more advanced. As brands we have a much greater understanding of how tech can help us meet those expectations," said Louise O’Shea, CEO of Confused.com. “Stephen will be leading the team at Confused.com to make our vision of bringing greater clarity to customers a reality. Welcome aboard.”

Dukes added: “For almost two decades Confused.com has been successfully helping customers navigate the complicated process of buying car insurance and other financial products. We want to build on this success. By using the latest technology we aim to give customers an even clearer and more seamless experience that empowers them make the best buying decisions possible.

“Our focus is on a customer-first approach. We embark on this journey side-by-side with our customers, aiming to build long-term, valuable relationships which saves our customers time, money and hassle again and again.”

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