HKT partners with FWD to launch consumer insurance platform in Hong Kong

HKT’s loyalty programme and digital ventures arm, The Club, has launched a new direct-to-consumer insurance online platform called Club Insurance.

Club Insurance offers insurance from FWD Hong Kong (FWD) and allows users to apply for products, submit information for claims and process claims online via the Club Insurance website. Users can currently find a range of protection products from categories such as gadget and appliance, health and travel. The Club members earn points through the successful application of designated Club Insurance products, which can be redeemed for e-vouchers that can be spent in other shops, or other rewards including an Apple Watch.

Until the end of September 2021 The Club members can also register for a free 12-month COVID-19 vaccination protection plan through Club Insurance.

The Club will also launch the Club Wellbeing app in July, allowing members to track their steps and earn 50 Clubpoints for walking 5,000 steps every day.

Alan Tsui, chief executive officer (CEO) of HKT’s loyalty, digital and analytics division, said: “This collaboration combines our market reach and retention expertise with FWD’s wide variety of products to incorporate insurance into our loyalty and digital ecosystem. Club Insurance plays a key role in The Club’s focus on wellness and rewarding our members for healthy living. This includes our Club Wellbeing app that turns daily activities into Clubpoints, and also a series of mindfulness video content motivating mental wellbeing to be available at The Club’s Youtube channel.”

Ken Lau, FWD managing director of Greater China and Hong Kong CEO, said, “We’re excited to partner with HKT to launch Club Insurance as it enables us to engage with a more diverse range of people across our city and show them our passion and unique approach to insurance.”

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