Hiscox looks to boost UK strategy with senior hire

Specialist global insurer  Hiscox has made a senior hire to lead its marketing and brand strategy in the UK.

Fiona Mayo joins  Hiscox as its new UK marketing director.

Mayo will be responsible for developing and driving the business’s UK marketing and brand strategy, building affinity with new audiences and accelerating the continued growth of its digital acquisition channel. She will lead a team of 20, reporting to Stéphane Flaquet, interim CEO of  Hiscox UK.

With over 20 years of experience, Mayo has held a number of senior marketing roles across a range of sectors. From 2016, she led the marketing team for SSE Energy Services in the lead up to and following its acquisition by OVO, latterly becoming brand and marketing director for OVO. Prior to that, she worked for Vodafone UK as head of marketing communications.

Faquet said: “Fiona is a strong addition to the team and will play an important part in delivering the next chapter of our marketing and brand strategy here in the UK. Her diverse experience and innovative marketing approach are a great match for our growth ambitions, and I very much look forward to working with her.”

Fiona commented: “The opportunities ahead for  Hiscox are immense and I look forward to working with colleagues across the business to build on the powerful brand and marketing heritage that has helped turn the business into the insurance force it is today. Digital innovation can help support our customers through challenging times and I believe we can place  Hiscox at the forefront of that innovation, with effective marketing that supports our ambition.”

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