Generali strikes strategic bancassurance partnership with UniCredit in CEE

Generali CEE Holding and Italian financial services company UniCredit have signed a cooperation agreement for the distribution of insurance solutions in Central and Eastern Europe (CEE).

Generali said this long-term bancassurance partnership is an important step forward in its journey of growth and investment in the CEE Region. The Italian insurer has recently expanded its footprint and strengthened its market position through major acquisitions in Slovenia (Adriatic Slovenica) and Poland (Concordia).

With this agreement, Generali will become the exclusive insurance partner for the distribution of Credit Protection Insurance (CPI) in the Czech Republic, Croatia, Hungary, Romania, Serbia, Slovenia, Slovakia as well as Bosnia and Herzegovina; in Serbia the cooperation will include also life and non-life insurance products.

The long term partnerships will gradually be implemented, in compliance with all local regulations, in the second half of 2018, according to the statement.

Luciano Cirinà, Austria, CEE & Russia Regional Officer and CEO of Generali CEE Holding commented: “In our region more than 12.5 million customers rely on Generali’s strength and support in various phases of their lives when they are in need of a reliable insurance partner. We are the pioneers in the market and one of the biggest insurers in this region and we are proud to support Unicredit’s clients with very special and proven insurance solutions.”

Carlo Vivaldi, head of CEE division at UniCredit, said: “This partnership will enhance our offering by delivering a full range of insurance products as well as outstanding services to our individual and small business clients leveraging our leading position in the region as well as the recognised brand of Generali.”

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