9 September 2016Insurance

Cooper Gay rebrands as Ed

Cooper Gay, an independent reinsurance broker, has rebranded its company as Ed.

“We’d like to introduce ourselves. We are Ed,” says chief executive Steve Hearn. “You may recognise our people – we used to be called Cooper Gay.”

Hearn, who was appointed as chief executive in November last year, addressed his staff: “All around us, the world is changing. Ed is the embodiment of that change in the world of wholesale broking.” The industry must evolve, he said, and Ed has the vision to lead the way.

“The birth of Ed is the most obvious representation of our journey to redefine broking. It will not happen overnight, but we’ve already made significant achievements. Ed’s heart is in London, but our brain is everywhere.”

Hearn further suggested Ed has significant advantages over its larger competitors. “They face mounting challenges from outdated business models, focussing on central placement strategies, and conflicts of interest,” he said.

“Our sector is stagnant. It’s time for a change, and that’s our opportunity. Ed is broking redefined.”

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Elliot Field at efield@newtonmedia.co.uk or Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Insurance
27 October 2016   In what must be the most striking rebranding in the history of risk transfer, the broker formerly known as Cooper Gay has rebranded itself as ‘Ed’. Steve Hearn, chief executive of Ed, explains to Intelligent Insurer the logic of the move and why it is launching on Bermuda.
Insurance
16 June 2015   Toby Esser, the chief executive officer (CEO) of Cooper Gay Swett & Crawford, has stepped down.
Insurance
18 November 2013   Cooper Gay has appointed Gordon Newman as chief executive officer with immediate effect. His appointment follows last month’s acquisition of Newman Martin and Buchan (NMB).