Brown & Brown acquires The Sterling Group

Insurance broker Brown & Brown has acquired the Sterling Group, a specialist in finance and insurance (F&I) products and dealer performance management.

The Sterling Group will become part of Brown & Brown Dealer Services, which operates under the leadership of Mike Neal.

Kevin Sheets and Chris Carter, the owners of Dealer Financial Services of NC, will continue to lead the operation from the Sterling Group’s office in Wilkesboro, North Carolina.

Neal said: “Combined, Kevin and Chris have over 50 years of experience in F&I products and dealer performance management. Sterling Group will provide BBDS with a seasoned, experienced team in North Carolina and surrounding states. We are confident that the addition of Kevin, Chris and team to our team will enhance and expand our existing abilities in the space and give the Sterling Group team access to new insurance risk management tools.”

Sheets commented: “All of us at The Sterling Group are excited to become a part of Brown & Brown Dealer Services. Our shared philosophy on superior customer service and performance training for our dealer clients was a perfect fit for our organization. Also, our team will get the benefit of a national footprint with the focus of a local broker.”