Broker Verlingue rolls out brand in Switzerland/Portugal, reasserts ambitious growth aims

Verlingue, the Adelaïde Group's insurance brokerage subsidiary, which has operations in France, the UK, Switzerland and Portugal, has realigned its brand as it rolls out its footprint across Europe.

After the launch of the brand in the UK in December 2019, the subsidiaries in Switzerland and Portugal will now officially adopt the Verlingue brand as well.

Verlingue has been present in Switzerland since 2016, following the acquisitions of Advantis, S&P and Meex, which employ a total of 120 staff. The merger of these three entities is now complete, creating the third largest insurance broker in Switzerland.

In Portugal, Verlingue acquired the broking firm Luso Atlantica in December 2020. The management of Luso Atlantica decided to accelerate the subsidiary's integration in the brand for the benefit of its 100 employees and its clients.

In its ambitious 2024 strategic plan, Verlingue said it aims to establish a major independent European insurance broker, triple international sales, and establish offices in the main business centres in Western Europe.

In addition to having 24 offices of its own, Verlingue also draws on WBN, the international network of independent brokers, to provide its services to companies throughout the world.

Marco Buholzer, managing director of Verlingue Switzerland, believes that the new company's size has many advantages: "Our clients will benefit from our broader presence, our strong positioning in the insurance market and from the acceleration of digital support for our services."

José Morgado, board member of Verlingue Portugal, added: "The launch of the Verlingue brand in the Portuguese market is a great opportunity for our development, and therefore beneficial for all our clients and employees. We are in a strong position to be able to enhance our offers through high quality service. At the same time, this will support Verlingue's ambitious growth strategy in Europe."

Benjamin Verlingue, director of Verlingue's International Subsidiaries: "We are extremely proud and excited about the rebranding and integration of our Swiss and Portuguese subsidiaries, underlining their great faith in the Verlingue project. This new step will enable us to capitalise on our shared values and the strength of the Verlingue brand, for the benefit of all our clients. The positive feedback from our latest operations has further reinforced our desire to accelerate our development in Portugal, and in Europe as whole."

Did you get value from this story?  Sign up to our free daily newsletters and get stories like this sent straight to your inbox.