Baloise lifts marketing chief to CEO of digital insurer

Swiss insurer  Baloise has promoted the chief marketing officer of its digital insurer FRIDAY to the post of CEO after just two years in the role.

Having served as CEO of FRIDAY since its foundation more than six years ago, Christoph Samwer has decided to leave the digital insurer.

Nasier Ahmad Nasir (pictured), who has been working alongside Samwer as FRIDAY’s CMO for the last two years, will take over as CEO and managing director of the digital insurer from June 1, 2023.

Nasier Nasir joined FRIDAY after a four-year period working for consulting firm Bain & Company, where he reached the rank of senior manager. Before that, he had worked for Italian insurer Generali for eight years, spending time in different areas of the business, latterly as business transformation manager at Generali Germany.

Gert De Winter, CEO of the Baloise Group, said: “With our Simply Safe corporate strategy, we embarked on a journey in 2017 to become more than just a traditional insurance company. One of the first initiatives on this transformation path was the idea of a ‘mobile insurer’, enabling customers to take out insurance policies in a very simple, quick and user-friendly way. Under Christoph’s leadership, this idea has grown and evolved into FRIDAY, Germany’s most popular digital insurer, which currently counts more than 175,000 customers. The management team and the Board of Directors would like to thank Christoph for his extraordinary service and tireless dedication over the last six years. We wish him all the best for the future, both in his personal and professional life.”

He added: “I am delighted that we have been able to find a new Chief Executive Officer from within our own ranks. Nasier is an insurance industry expert and knows how to tackle the challenges associated with the digital transformation of the insurance business. He has the required skill set and is highly motivated to achieve the ambitious goals of our current strategic phase by 2025 together with the whole FRIDAY team.”

Did you get value from this story?  Sign up to our free daily newsletters and get stories like this sent straight to your inbox.