AIG reveals major milestone with ‘transformed’ digital broker capabilities

American International Group (AIG) has launched a new digital broker portal as part of its ongoing digital transformation and brand refresh, as the global insurance giant looks to “modernise and simplify” how it conducts business with the brokers across the entire insurance lifecycle.

AIG has launched a refreshed website and a “reimagined” myAIG Broker Portal, which it described as a “one-stop gateway” for brokers and agents to seamlessly access account and policy information, loss runs, status across the insurance lifecycle process, document hub and other AIG applications and tools on a self-service basis.

Brokers and agents in North America will be phased into the portal throughout 2023. Additional capabilities and enhancements will be phased into the myAIG portal throughout the year. The new capabilities available in the broker portal will expand globally beginning in early-2024.

“Our new broker portal is an important step toward fully modernising and simplifying how we do business with our brokers,” said Don Bailey, global head of distribution and field operations, AIG. “The features and capabilities are designed to meet our broker partners’ needs for critical client policy and account information, ease of access, and overall efficiency in policy submission and renewal and claims processing.”

Claude Wade, executive vice President, global head of operations and shared services and chief digital Officer, AIG, added: “The broker enhancements we are introducing today represent a major step forward in AIG’s digital transformation efforts. We have reimagined myAIG as AIG’s digital front door to our e-commerce ecosystem, providing brokers access to important middle-to-back-office enhancements in our commercial underwriting platform and to other digital improvements and system integration achieved by our AIG 200 efforts.”

“As we continue to position AIG as a market leader in the global Property & Casualty insurance industry, a refreshed AIG.com reinforces our strong brand, as well as what differentiates AIG, including our expertise, capabilities and world class talent,” said Lucy Fato, executive vice president and global head of communications, AIG. “The new design enables AIG to communicate more effectively and fosters stronger and more efficient engagement with clients, distribution partners, shareholders and other stakeholders.”

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