AI-powered Insightin Health launches, raises $2m in funding

US-based Insightin Health, a digital health company that provides an artificial intelligence-driven (AI-driven) customer relationship management system for health plans, announced the launch of its platform and the closing of a $2 million seed stage financing round.

Insightin will use the financing proceeds to expand product development and drive sales and marketing initiatives.

Founded in the fall of 2016, Insightin Health provides an IT platform that aids health plans in identifying and acquiring their best member prospects and then engages them in personalized content based on their social determinants. The company's AI-driven platform enhances health plans' member acquisition, retention, and engagement capabilities while minimizing churn and improving quality measure adherence, according to a company statement.

"For the consumer, health insurance decisions are very personal and emotional, and the typical process is confusing and complex,” says Enam Noor, Insightin Health Founder and CEO. “Through our AI-driven platform, we simplify communications between the health plan and the consumer and provide relevant information at a personal level. It's time to start thinking outside the box to improve our healthcare system. We are excited to pioneer this effort by supplying cutting edge member engagement technology to our health plan clients."

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