Acrisure snaps up insurtech set up during COVID to protect small businesses

Global brokerage  Acrisure has snapped up an insurtech that places coverage for small businesses as it aims to build a “robust” digital marketplace that makes it simple to transact across all lines of business.

Acrisure has acquired B2Z Insurance, a digitally native company that helps business owners obtain “customisable insurance coverage in minutes”. The firm was established during the COVID-19 pandemic to protect small businesses.

The acquisition strengthens Acrisure’s digital offering and complements its recent partnership with QuickInsured, a technology insurance platform that offers personal lines insurance policies.

B2Z’s focus on small businesses enables Acrisure to provide a more holistic suite of solutions to solve the various insurance needs of its customers.

Greg Williams, co-founder, chairman and CEO of Acrisure, said: “Acrisure is building a robust digital marketplace that makes it simple to transact across all of our lines of business. In that regard, B2Z is a tremendous fit as a leader in providing customised solutions to small businesses. I’m proud to welcome Kuldeep and the B2Z team to Acrisure!”

Kuldeep Malik, CEO and founder of B2Z, commented: “We’re proud to help extend Acrisure’s unmatched relationships and technology capabilities. B2Z looks forward to joining Acrisure’s culture of collaboration and trust.”

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