Lloyd’s broker AFL launches ILS and risk advisory business in London

Lloyd’s broker AFL Insurance Brokers has launched Agile Risk Advisory (ARA), a specialist business focusing on providing evidence-based risk advice and new insurance-linked-securities (ILS) opportunities.

The company has appointed ILS and data analytics expert James Poole to lead the business. Poole has joined the AFL team as director of specialty to spearhead the development of ARA’s business, which is a wholly owned subsidiary of the company. Prior to joining AFL, Poole supported big data and machine learning sales at start-up Geospatial Insight. His experience also includes starting a risk advisory practice at Price Forbes, and launching a Latin American-focused facultative reinsurance team for Arthur J Gallagher.

AFL said ARA will use insights from big data analytics to look for trends and deliver specific evidence-based risk advice for clients. At the same time, the business will provide consultancy and insight to support the development and structure of new ILS transactions.

It added, the business will focus on providing a service to buyers, whether they be of insurance or reinsurance, as well as the broking teams that are part of this process. Central to this will be creating innovative ways of increasing client returns and revenue growth, with advice on better deal structuring, better use of ILS capital and better use of advanced analytics.

“We see gaps in the market for innovative solutions that reduce the cost of covering risk, as well as new risk and insurance-based opportunities that deliver increased returns," said AFL chairman Toby Esser. "James is ideally positioned to help clients close these gaps, bringing a wealth of expertise and fresh thinking. I am delighted that AFL has attracted a talented and forward-thinking professional like James to launch and grow ARA, and explore new opportunities in the value of risk and (re)insurance arrangements.”

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