Marsh unveils new digital broker Bluestream

Broker Marsh has launched a cloud-based digital broker platform for the affinity market.

With the new platform Bluestream, Marsh intends to provide its affinity clients a new, streamlined way to offer insurance products and services to their customers, contractors, and employees. It will also provide clients with advanced reporting and analytics on their insurance programmes, and access to emerging technology services such as blockchain and machine learning.

Marsh expects to scale the platform to its broader client base in 2019.

“Bluestream is an innovative, scalable platform that can provide our affinity clients with new insurance solutions,” said John Drzik, president global risk & digital at Marsh. “While the platform can serve our clients in all industries, it’s particularly relevant for global clients in digitally advanced sectors as well as digital native organizations like sharing economy companies.”

Sastry Durvasula, chief digital officer and chief data & analytics officer at Marsh, added: “The new economy is forcing organizations to rethink how they interact with customers who more than ever expect on-demand, individualised, and intuitive digital experiences.

"With Bluestream, we are using cutting-edge technology and advanced analytics to help our clients enrich their customer relationships and grow their business by delivering insurance in a whole new way.”

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