Pool Re hires former Aon, Flagstone Re exec as head of distribution

Pool Re, the mutual reinsurer that provides terrorism cover for commercial property in the UK, has appointed Howard Cheetham as head of distribution.

He will report to Steve Coates, chief underwriting officer at Pool Re.

Cheetham began his career with Sedgwick Group, where he served in a series of roles culminating with his appointment as executive director. He joined Leslie and Godwin in 1986 as managing director and chairman of services. Following its acquisition by Aon, Cheetham was appointed as managing director, Aon Re Japan.

In 2006, he joined Flagstone Re as CEO UK and global business. In addition to his new role at Pool Re, Cheetham also serves as non executive chairman of EC3 Insurance Brokers.

Coates commented: "Terrorism insurance penetration among SMEs and outside of major urban centres remains markedly low. A key pillar in Pool Re’s strategy is to ensure that every business in the UK is aware of and has access to terrorism cover. As part of our modernisation proposals we launched our SME proposition which offers a 40% discount for insureds with less than £2m Material Damage sum insured.

"Howard’s appointment represents the next stage of our strategy. He is recognised and respected across our market and is the ideal candidate to work with our stakeholders to realise our goal of increasing the uptake of terrorism insurance, particularly among SMEs. I am very pleased to welcome him to the team."

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